Denver SEO Consultants

Optimizing the company web page to compete for new business using the internet search engines can be a complex task. Still, it doesn’t have to drain the bank account. Improving the way a website performs on search engines such as Google and Yahoo can be done using some simple strategies.

While remembering that setting keywords and optimizing headlines and title tags is important, the real reason one’s site will perform well surrounds the question of ‘value.’ Redesigning the content portion of the company website so that it communicates things of real value to readers is a task that really doesn’t require too much professional assistance. A little creativity and some copywriting ability can really improve website performance. When updating your website, consider the content portion first and remember to focus on the real reason users would find the site useful.

Value – It can be a challenge to publish information that is both valuable and won’t give away trade secrets or semi-secret business practices. Remembering though that ‘content is king’ requires website owners to produce content that users will find valuable.

Thinking about what might make one’s business unique is a good place to start when coming up with ideas for producing valuable content. Product or service features are always a good place to look for unique content. Certain service features that might not be available in the local market could be a good area upon which to focus. Hours of operation can even be a unique service feature as being open for business when competitors are not is a service feature worth promoting.

Unique Knowledge – Companies that provide specialized products and services can also produce content dealing with product knowledge that competitors might not have. A service that has highly trained technical staff can deliver rapid service that the consumer would have confidence in. Auto repair and computer services provide services ‘under the hood’ or in areas that might be somewhat away from the consumer’s view. The consumer only knows if the product works or not, so a good bit of unique knowledge regarding the type of auto being serviced or the operating system used can be a good way to promote a company’s ‘uniqueness.’

Localization – This is frequently one of the most overlooked areas for generating unique website content particularly since services or product offerings that work in Dayton may not work well in Chicago. Including the city name or area name of the service area is a simple way to generate attention from the search engines.  Unique city events or challenges such as frequently occurring traffic jams or snowstorms can provide an opportunity to create content specifically targeted at a local market. Including the name of the locality in the website text in addition to any headlines and title tags helps the search engines understand the areas the business competes in.

Organizations that compete nationwide can still produce localized search pages for each distribution point across the country. These can have their own unique pages that might include items like the manager’s name and local hours of operation. This information is highly valuable to consumers and can help the overall website attract more traffic from local consumers.

There are many ways to use information to create unique content either for the main web page or blog. Check back with us as we will explore the use of blogs for creating and distributing useful information and as a way to compete for additional internet traffic.

For any questions or more information, please click the “contact us” tab above or visit the rest of the Denver SEO Consultants, LLC  website.